Recently we ran two Brand Workshops to help two very different businesses define their brand and their competitive positioning. The results and outcomes of these sessions has enabled these companies to restructure their current marketing and business strategies and consider more carefully the tactics they need to deploy to support future business growth and success.

 Our Brand Workshops help businesses on many levels:

• Checking that your management team’s thinking and understanding of the company’s brand and is aligned to where the company’s vision.
• They challenge the thinking and understanding behind what the business perceives its core strengths and weaknesses to be.
• A close look at the competition and how they are positioned also helps the company define its key point of difference in order to compete more effectively and win new business.
• In some cases we also conduct an external audit on a company’s behalf to discover the views and issues of its customers. Feedback on customer service, price, value, product & service delivery are all areas we can research for you. This exercise clearly highlights areas of the business the company needs to reassess and define.

Exigent Marketing. Specialising in marketing, branding and creative design solutions for SME companies based in Twickenham working with business to business clients in West London, Chiswick, Twickenha, & Teddington as well as technology clients in Reading and Berkshire area. www.exigentmarketing.co.uk