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	<title>Exigent Marketing - our thoughts &#38; offers</title>
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	<description>clever thinking , creative communications</description>
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		<title>What business do you think you are in?</title>
		<link>http://www.exigentmarketing.co.uk/news/what-business-do-you-think-you-are-in/</link>
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		<pubDate>Tue, 31 Jan 2012 14:50:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Latest Thoughts]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=187</guid>
		<description><![CDATA[What do we mean when we talk about positioning? Your company’s positioning determines how you are perceived and compared in your market place by all your stakeholders including employees, suppliers, customers and prospects. One of the biggest struggles for many businesses is clearly defining what their business is. Much of our work involves helping companies [...]]]></description>
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		<title>Does your business have the “er” factor</title>
		<link>http://www.exigentmarketing.co.uk/news/does-your-business-have-the-er-factor/</link>
		<comments>http://www.exigentmarketing.co.uk/news/does-your-business-have-the-er-factor/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:30:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Latest Thoughts]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=199</guid>
		<description><![CDATA[Does your business have the “er” factor Your customers and prospects need to be able to see very quickly why they should buy from you. On a previous post we mentioned that many company mission statements use words like leading, biggest, oldest, cheapest to describe what they believe makes them different. We recommend however that [...]]]></description>
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		<title>Why it’s dangerous for your company’s health to compete on price</title>
		<link>http://www.exigentmarketing.co.uk/news/why-it%e2%80%99s-dangerous-for-your-company%e2%80%99s-health-to-compete-on-price/</link>
		<comments>http://www.exigentmarketing.co.uk/news/why-it%e2%80%99s-dangerous-for-your-company%e2%80%99s-health-to-compete-on-price/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:14:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Latest Thoughts]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=196</guid>
		<description><![CDATA[If your first approach to winning new business is to cut your prices you are well on the road to not only losing valuable profits and credibility you will risk seriously eroding your brand and its values. So why do it? In previous posts we discuss differentiation and making your company and brand stand out [...]]]></description>
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		<title>Not everyone wants to buy your products and services.</title>
		<link>http://www.exigentmarketing.co.uk/news/not-everyone-wants-to-buy-your-products-and-services/</link>
		<comments>http://www.exigentmarketing.co.uk/news/not-everyone-wants-to-buy-your-products-and-services/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:10:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Latest Thoughts]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=193</guid>
		<description><![CDATA[It’s a well-known fact in business that when times are good and business is steady we invest little time in speaking to existing customers and creating new prospects. However when business slows down we begin to panic and focus our attention on our marketing and what’s in the sales pipeline. Rather than panic we recommend [...]]]></description>
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		<title>Is your company&#8217;s brand on the road to nowhere?</title>
		<link>http://www.exigentmarketing.co.uk/news/is-your-company-brand-on-the-road-to-nowhere/</link>
		<comments>http://www.exigentmarketing.co.uk/news/is-your-company-brand-on-the-road-to-nowhere/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:04:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Latest Thoughts]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=190</guid>
		<description><![CDATA[Recently we ran two Brand Workshops to help two very different businesses define their brand and their competitive positioning. The results and outcomes of these sessions has enabled these companies to restructure their current marketing and business strategies and consider more carefully the tactics they need to deploy to support future business growth and success. [...]]]></description>
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		<title>In Brief</title>
		<link>http://www.exigentmarketing.co.uk/news/in-brief/</link>
		<comments>http://www.exigentmarketing.co.uk/news/in-brief/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:55:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Latest Thoughts]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=184</guid>
		<description><![CDATA[We are always so busy helping everyone else with their marketing activities that the words ‘cobblers’ and ‘children’ spring to mind when it comes to promoting ourselves! Greenfisher is our design partner of many years and we felt it was high time we shared some of their more recent work with everyone. ‘In brief’ says what it is [...]]]></description>
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		<title>Small Business Marketing Shop &#8211; Package 2</title>
		<link>http://www.exigentmarketing.co.uk/news/marketing-shop-package-2/</link>
		<comments>http://www.exigentmarketing.co.uk/news/marketing-shop-package-2/#comments</comments>
		<pubDate>Mon, 18 May 2009 11:26:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=93</guid>
		<description><![CDATA[Our simple, worthwhile process to help you develop your awareness within the market...]]></description>
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		<title>Small Business Marketing Shop &#8211; Package 1</title>
		<link>http://www.exigentmarketing.co.uk/news/marketing-shop-package-1/</link>
		<comments>http://www.exigentmarketing.co.uk/news/marketing-shop-package-1/#comments</comments>
		<pubDate>Mon, 18 May 2009 11:20:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.exigentmarketing.co.uk/news/?p=85</guid>
		<description><![CDATA[Our simple, worthwhile process to help you develop your awareness within the market...]]></description>
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