Does your business have the “er” factor

Your customers and prospects need to be able to see very quickly why they should buy from you. On a previous post we mentioned that many company mission statements use words like leading, biggest, oldest, cheapest to describe what they believe makes them different. We recommend however that a business focuses on what makes them genuinely different and focus on the words that make these differences stand out. For example is your company cleverer, faster, friendlier or better than other businesses offering the same or similar products or services as you?

Finding your “er” factor

Finding a point of difference or standing out from your competition isn’t always straightforward and we spend much of our time helping our clients determine this. How do we do this? By challenging the thinking within the organisation from inside out and outside in. Spending time listening to the feedback from the senior management team, the operational staff and customers gives us a very good insight into what the company is good and not so good at delivering.

In most instances there is a clear disparity between what the management team believe customers want and what the customers think of them as a business.

Exigent Marketing. Specialising in marketing, branding and creative design solutions for SME companies based in Twickenham working with business to business clients in West London, Chiswick, Twickenha, & Teddington as well as technology clients in Reading and Berkshire area. www.exigentmarketing.co.uk