Is this where you are…?
We’ve been too busy reacting to existing business but recognise we need to develop new business and create more awareness in the market place.
The marketing objective here is one of competitive positioning, clearer customer segmentation and substantiating the businesses success to date.
Planning
Create a strategic and tactical marketing plan that specifically supports sales objectives:
- Review and audit existing processes
- Evaluate sales and profits to ascertain sales strategies
- Create tactical marketing plans for segmented customer target groups.
- Explore 3rd party relationships and sponsorship opportunities
- Media planning and negotiation with key media, trade press and trade exhibitions
Corporate Identity and Brand
- Refresh existing branding and ensure its relevancy and potency in the market place
- Update existing corporate collateral
- Corporate brochure design and layout
- E-Bulletin design template for customer communication
Website
- Refresh existing site and review existing content.
- Prepare case studies to highlight successes to date
- Include lead capture mechanisms
Events
- Review existing face to face activity and propose an
- Event marketing strategy and approach to events and
- Trade show attendance.