Marketing Audit & Strategic Marketing Planning
Our team will run a full audit and evaluation of all your existing and past marketing output. This process helps us establish the total spend, yielded results and the impact of existing marketing activity.
The results of this evaluation phase help us establish where the gaps lie, as well as measuring current communications against the desired business objectives.It provides real insight into what’s working and what’s not.
The phase next is to provide clients with an integrated communications plan which highlights tactics that specifically support each business objective.
We believe strongly that our recommended communications create a pull within the marketing place. In many instances companies are pushing non transactional communications to their prospects and customers. We also believe by getting prospective customers to opt in and subscribe to our clients communication channels they are one step closer to closing a sale with them.